活動簡介 Introduction
研討會名稱 Name of Conference
2023ICWVCD視覺傳達設計國際研討會、工作營暨基礎造形論壇
2023（ICWVCD）International Conference, Workshop & Forum on Visual Communication Design
研討會日期 Date of Conference
2023年11月17日（五）08：30～17：30
Conference Date: 2023/11/17 Fri. 08:30 ~ 17:30
研討會地點 Location of Conference
國立雲林科技大學-視覺傳達設計系
640301雲林縣斗六市大學路三段123號 設計二館B02視聽教室
Department of Visual Communication, National Yunlin University of Science and Technology
B02, Audio-Visual Classroom, Building 2, College of Design, No. 123, Section 3, University Road, Douliu City, Yunlin County 640301, Taiwan
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2023ICWVCD視覺傳達設計國際研討會、工作營暨基礎造形論壇
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活動主題 Theme
「解構與重構之後」普遍被解讀為，將一個整體拆解成其組成部分，並重新組合成一個新的結構。在視覺傳達設計領域，可以被定義為設計構成型態完全拆解成基本元素之後，因為人的意念將其重新構建成全新的樣貌與表達。這樣的做法有助設計師創造出具有創意和獨特性作品，同時也將刻板的意象，藉由重組過程傳達出不同的表達意圖。此主題也可以被視為將傳統設計觀念進行重組與詮釋，透過拆解探索其結構和特性，藉由重新建構產生新的形式結構與詮釋理念。如此做法讓設計師能深入理解設計元素的本質，同時提升設計的創新性與實用性。在2023年ICWVCD國際學術研討會、工作營暨基礎造形論壇，探討「解構與重構之後」這項主題，試圖引發與會人員深入理解視覺構成元素的本質，進而構思出具有價值和影響力的研究、作品。
在數位時代，解構與結構概念伴隨數位科技的發展，人們因數位輔助的需求，藉由解構與結構進行創新想法的產出。另一方面，結構的概念促使研究者、設計師將基本元素有意義的結合，創造完全不同有序的整體。這樣的做法可以幫助設計師，更加精確地控制數位內容的結構和形式，從而提高其設計的效果和價值。而解構與重構的概念是一種思考方式和方法，應用於各領域專業學術研究的主題中。凡舉自然科學、社會科學、人文學科、設計領域等，都可以運用此概念來進行分析、研究和創作。在學術研究範疇，解構與重構可以用來解析複雜的問題和現象，從而找到其本質和基本元素。這個過程類似於科學方法中的歸納和演繹，協助研究者理解問題，發現其中的因果關係，從而提出對應的研究假說或理論模型。此外，解構與重構可以用來探索各種現象之間的影響和關聯，例如在社會議題的探討時，研究者可以將社會現象拆解成基本單位，有利於發現未被重視的細節，藉由結構化方法將這些元素重新組合，從而分析和預測社會變遷趨勢。
「解構與重構之後」這個過程類似於設計思考中的重要步驟「分解」，如此將複雜的問題拆解成簡單的顯現，以便獲得理解和處理設想。不僅如此，「解構與重構之後」還強調順序上的變化，這種演變過程也是設計思考的發展手法。在設計思考過程，設計具有類似的順序進行，所謂問題分析、問題定義、問題解決、測試和評估等步驟，兩者差異之處則是跳躍與演繹的思維，但達成設計目標是共同且不變的。
"After the Deconstruction and Reconstruction" is generally interpreted as breaking down a whole into its parts and reassembling them into a new structure. In the field of visual communication design, it is defined as breaking down the composition into essential elements and reassembling them into a new form and expression through the designer's creative imagination. This approach helps designers create productive and unique works and convey different expressive intentions by restructuring stereotyped images. This theme can also be seen as a reinterpretation and reorganization of traditional design concepts by exploring their structure and characteristics through deconstruction and generating new forms and interpretive ideas through reconstruction. This approach enables designers to gain a deep understanding of the essence of design elements while enhancing the innovation and practicality of the design. The 2023 ICWVCD International Academic Conference, Workshop, & Forum will explore the theme of "After Deconstruction and Reconstruction," attempting to inspire attendees to gain a deeper understanding of the essence of visual composition elements and generate valuable and influential research and works.
In the digital age, the concepts of deconstruction and reconstruction have accompanied the development of digital technology. Due to the need for digital assistance, many use deconstruction and reconstruction to generate innovative ideas. On the other hand, the concept of reconstruction prompts researchers and designers to combine elements meaningfully and create entirely different ordered components. This approach can help designers precisely control the structure and form of digital content, thereby improving its design effectiveness and value. Deconstruction and reconstruction are a way of thinking and a method that can be applied to various academic research topics, such as science, social science, humanity, and design. In academic research, deconstruction and reconstruction can be used to analyze and study complex problems and phenomena to find their essence and elements. This process is similar to induction and deduction in the scientific method, helping researchers understand the problem and discover causal relationships, thereby proposing corresponding research hypotheses or theoretical models. In addition, deconstruction and reconstruction can be used to explore the impact and correlation between various occurrences. For example, in discussing social issues, researchers can deconstruct social phenomena into units to be conducive and discover overlooked details. Researchers can recombine these elements to analyze and predict social change trends through a structured approach.
“After Deconstruction and Reconstruction” is similar to an important step in design thinking, “decomposition," which involves breaking down complex problems into simpler ones to gain an understanding and process ideas. Moreover, "After Deconstruction and Reconstruction" also emphasizes a developmental technique in design thinking, a change in sequence. In this process, design follows a similar sequence, problem analysis, problem definition, problem-solving, testing, and evaluation. The difference lies in the thinking of leaps and deductions, but the design goal to achieve is common and non-change.
活動目的 Aims and Objectives
國立雲林科技大學視覺傳達設計系（以下簡稱雲科大視傳系），自2019 年開始主辦視覺傳達設計國際研討會暨工作營ICWVCD（International Conference and Workshop Visual Communication Design），主題的設定從雲科大視傳系出發，對於設計議題的關懷與探索，藉由設計趨勢的探討，試圖碰撞出理論與實務結合的新發現。從2019年「文化與傳達（Culture and Communication）」、2020年「傳統與創新（Tradition and Innovation）」、2021年「視覺設計的虛實溝通（The Virtual and Realistic Communication of Visual Design）」，而2022年為「時間的軌跡（Track of Time）」。而2023年年度預計設定為「解構與重構之後（After the Deconstruction and Reconstruction）」，希望藉由主題概念，讓此項常年的活動透過解構與建構的概念，發展出嶄新的設計思維與落實研究與實務一體的訴求。
The National Yunlin University of Technology, Department of Visual Communication Design (Yuntech VCD), has been hosting ICWVCD (International Conference and Workshop Visual Communication Design) since 2019. The theme was based on Yuntech VCD to concern and explore design issues and the experiment to collide theoretical and practical through the study of design trends. From 2019 “Culture and Communication,” 2020 “Tradition and Innovation,” 2021 “The Virtual and Realistic Communication of Visual Design,” 2022 “Track of Time,” and 2023 going to use “After the Deconstruction and Reconstruction” to develop new design thinking and promote research and practical implementation through the concepts of deconstruction and reconstruction.
2023年06月01日（四）研討會訊息公布、官方網站、投稿系統開放徵稿
2023/06/01 Thur.: Announcement of the Conference information. The official website and submission system has opened.
2023年09月30日（六）論文投稿截止
2023/09/30 Sat.: The submission paper is due.
2023年10月15日（日）論文審查結果通知
2023/10/15 Sun.: Announce the result of the review of the papers.
2023年10月15日（日）開放報名網路表單跟報名繳費
2023/10/15 Sun.: Online form open for registration (and payment) for the conference.
2023年10月30日（一）論文定稿
2023/10/30 Mon.: Finalization of the papers.
2023年10月31日（二）註冊、報名與繳費截止
2023/10/31 Tue.: Registration and payment fee deadline.
2023年11月01日（三）發表場次公告
2023/11/01 Wed.: Announcement of the sessions.
2023年11月17日（五）舉行學術研討會
2023/11/17 Fri.: The day of the Conference.
重要日程 Important Schedule
講者介紹 Speaker Introduction
張聖煥（Jang Sung Hwan），韓國籍，Infographics Lab 203代表。專長為資訊設計、傳達設計。
張聖煥畢業於韓國弘益大學美術學院視覺設計系學士，並取得弘益大學產業美術研究院碩士。現職為Infographics Lab 203代表，同時為文化月刊《Street H》的發行人。張教授在2012年開設了「信息圖表實驗室」，致力於資訊圖表的研究和設計；其中在2018年榮獲第26屆Malofiej獎，資訊圖表類的銅獎，作品名稱為旅遊打包，此作品傳達與提醒海外旅行諸多的行前準備，以及不應該忽略的事宜，透過打包信息，將圖文內容整理成資訊圖表，讓旅遊者清楚地查看海外旅行應該注意的訊息。在張聖煥老師的設計理念認為，生活中已經形成許多個資訊媒體圈，人們藉由文字、圖像、聲音、影像進行訊息的傳達與交流，若能善用視聽資訊所擁有的特性，將有效改善地域與語言的隔閡，將欲表達的概念正確無誤的傳達。而透過海報、型錄或包裝，甚至為數位介面、社群網絡或遊戲，若能掌握資訊圖表化繁為簡的特性，適度運用設計思考的功能，減少使用者在訊息認知的負荷，同時也解決業主對於訊息提供的理解正確性，讓資訊飽和的世代，妥善運用資訊媒介信行動靜態的訊息整合。
Jang Sung Hwan, director of Infographics Lab 203, specializes in infographics and communication design. He graduated from Hongik University, Master of Fine Art. He is not only the director of Infographics Lab 203 and the publisher of culture monthly magazine “Street H.” Professor Jang opened Infographics Lab 203 in 2012, specializing in the research and design of the infographic. In 2018, his work "Overseas Travel Packing" won the bronze medal of the 26th Malofiej Award in the infographic category, which conveyed and reminded travelers of many preparations to be aware of before going abroad. In Professor Jang's design theory, information such as text, images, sound, and video, have already been formed in our daily life. But if the visual information can be utilized well, it will effectively lower the barrier between geography and language and accurately convey the intended content. Through posters, catalogs, packaging, digital interfaces, social networks, or games. If one can master infographic design and use it effectively, it will significantly reduce the burden of message comprehension for users and ensure the accuracy of message delivery.
黃顯勛，中華民國籍，日目視覺藝術視覺總監。專長為實驗特殊印刷技術。
黃顯勛設計師為日目視覺藝術視覺總監，專長與業務類型主要為活動展演及品牌識別系統設計，對相關實體載體的特殊印刷加工製程，以及字體商標的設計多有研究。黃顯勛設計師擅長於平面視覺設計，與影像動態創作者陳普共同設立日目視覺藝術公司，兩人透過跨媒介敘事方式，試圖開創閱聽者更多的感知體驗，於是具體著手將平面圖像、動態影像，藉由部分技術與技巧進行整合與表現。另外，黃顯勛設計師也透過圖像應用和視覺設計傳遞品牌故事和訊息，讓設計品能完整傳達欲表達的訊息與功能。該創立公司之合作單位包含台灣文博會、富邦藝術基金會、故宮博物院、國立歷史博物館、雜學青、MOMO TV等。近期設計作品則以「發現北花線」為代表，藉由減法概念所產出的設計思維，重新定義公共運輸系統的美學，並獲得國內金點設計獎「年度最佳設計獎」的殊榮。
Hsien-Hsun Huang was born in Taiwan and is currently the art director of 247 Visual Art. His expertise is in events and corporate identity design. He also has done lots of research on the logotype and the experimental printing process.
Hsien-Hsun Huang, who specializes in graphic design, partnered with Pu Chen, a motion graphic designer, to start with 247 Visual Art. They attempt to create a more immersive experience for their audience through cross-media narrative methods by integrating and expressing still images and dynamic videos using specific techniques and skills. In addition, Hsien-Hsun Huang uses image application and visual design to convey brand stories and messages, allowing the work to fully express the intended message and function. 247 Visual Art cooperates with Creative Expo Taiwan, Fubon Art Foundation, National Palace Museum, National Museum of History, ZA SHARE Youth, MOMO TV, etc. Their recent work can use "Discover TPE to HUN" as a representation, which uses the concept of subtraction to redefine the aesthetics of the public transportation system and has won the "Best Design Award of the Year" at the Golden Pin Design Award.
路威（Gideon Loewy），英國籍，北歐設計顧問有限公司執行長暨設計總監。
路威（Gideon Loewy），英國籍，畢業於Royal Academy of Art。曾擔任丹麥設計師協會(MDD)副理事長，目前為北歐設計顧問有限公司執行長暨設計總監。具有豐富的設計經驗，受邀於國際研討會、工作營進行專題演講。路威總監同時擔任文化部、經濟部、外貿協會與工研院等審查委員語專家顧問，並且受邀國際設計獎、創新創業獎、國家精品獎、國家工藝獎等評審委員，由中華民國外交部移民署，頒發外國人在臺高等專業人才｢梅花卡｣的永久居留證。
路威老師專長方面，主要聚焦於設計思考、策略擬定、品牌定位與管理、文化創意產業、跨文化研究與創新、跨領域創新整合、創造力管理等，設計策劃之作品多次榮獲國際設計獎項，凡舉日本G-MARK設計獎、德國IF設計獎、義大利SMAU創新獎、台灣精品獎、國家品質獎、金點獎設計獎等。
Gideon Loewy was born in the United Kingdom and graduated from the Royal Academy of Fine Arts, Institute of Design, in Copenhagen, Denmark. Formerly, he was the Vice Chairman of the Danish Designers Association and currently is the Design Director of Scandinavian Designers. His extensive design experience has been invited to speak at various international forums and workshops. Director Loewy also serves as an expert consultant for the Ministry of Culture, the Ministry of Economic Affairs, the Taiwan External Trade Development Council, and the Industrial Technology Research Institute. He has also been invited to serve as a judge for International Design Awards, National Industrial Innovation Awards, Taiwan Excellence Awards, and National Crafts Achievement Award. The Taiwan Ministry of Foreign Affairs National Immigration Agency has awarded him the Alien Permanent Resident Certificate (commonly known as the “Plum Blossom Card,” usually for foreigners who are senior professionals.).
In terms of expertise, Professor Loewy mainly focuses on design thinking, strategy formulation, brand positioning and management, creative industries, intercultural research and innovation, interdisciplinary innovation integration, creativity management, and so on. He has also been awarded numerous awards, such as the iF Award (Hanover), SMAU (Milano), G-Mark (Japan), and the Design Excellence Award (Taiwan,) to name a few.
活動議程 Agenda
歷屆成果 Previous Achievements
